Bracknell Business Improvement District (BID) is a business-led, not-for-profit partnership established in 2020 to enhance the trading environment in the Southern and Western Business Areas of Bracknell, known as the ‘BID Area’. The BID funds projects and initiatives that directly benefit businesses within the area, reflecting their needs, while fostering continuous investment and supporting growth.
What is a Business Improvement District (BID)?
A Business Improvement District is a defined area within which rate-paying businesses decide on new improvements to help transform their area – and then vote to agree the investment. This money is then ring-fenced to provide the improvements agreed through the BID strategy.
Bracknell BID is governed by a volunteer Board of Directors that ensures fair and balanced representation from all sectors. With over £3 million to be invested during the current term, Bracknell BID is dedicated to supporting the prosperity and continued success of the local business community.
Objectives of Bracknell BID
Bracknell BID delivers projects and initiatives against two main objectives:
1. Infrastructure
Providing a great infrastructure and a smart working environment for businesses to operate and people and services to communicate, access and move around, safely and effectively.
2. Business Growth and Investment
Supporting businesses in Bracknell to grow, develop and invest by creating a great working environment to operate effectively and attract and retain the best people.
Key Initiatives and Projects
Bracknell BID has implemented several projects to achieve its objectives:
- ‘I Work’ Loyalty Card: Exclusive discounts and offers for everyone who works in the BID area. Learn more.
- Shared Cycle Scheme: Free Shared Cycle Scheme for everyone who works in the BID area.
- Shuttle Bus: Free Shuttle Bus Service to and from the Train Station to the BID area. Learn more.
- Wayfinding: New wayfinding signage to aid navigation and profile the BID. Learn more.
- Farleymoor Lake: Lakeside park transformed by the BID as an amenity for BID area staff. Learn more.
- Meet Your Neighbour: Business breakfasts and lunches organised by the BID to promote inter-trading between businesses
Benefits for Businesses and Employees
Bracknell BID offers a range of benefits to businesses and their employees within the BID area:
- Enhanced infrastructure and working environment.
- Access to exclusive discounts and offers through the ‘I Work’ Loyalty Card.
- Improved transportation options, including shuttle buses and cycle schemes.
- Opportunities for networking and collaboration through events like ‘Meet Your Neighbour’.
- Support for business growth and investment initiatives.
Get Involved
Businesses within the BID area can get involved and benefit from the various initiatives and support offered by Bracknell BID. For more information on how to participate and take advantage of the available resources, visit the Get Involved page.
Contact Bracknell BID
For further information or to get in touch with Bracknell BID, please use the following contact details:
Bracknell BID
c/o pfbb UK
2nd Floor
12 The Strand
Cathedral Quarter
Derby
DE1 1BA
Phone: 01344 949080
Email: enquiries@bracknellbid.co.uk
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