Residents of Bracknell, the pursuit of elite sporting success often comes with the image of glory and national pride, but at what cost to the athletes themselves? This question has been starkly highlighted by British Tokyo 2020 medallist Holly Bradshaw’s recent reflections on her career. Bradshaw, a pole vault bronze medallist, has openly questioned whether the physical and mental damage incurred in the quest for Olympic medals is worth the accolades. Her candid admission of having to starve herself, suffering multiple injuries, and facing an identity crisis post-retirement brings to light the darker side of elite sports. Studies support her concerns, revealing high rates of common mental disorders among professional athletes. Bradshaw’s bravery in discussing these issues is commendable, as it shines a light on the pressures and challenges faced by those at the pinnacle of their sporting careers. Her experience and the broader discussion it has sparked raise critical questions about the support systems in place for elite athletes and the true cost of sporting excellence.